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About Us

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Reckless the dog - purely animal products website - online animal supplies and pet products store

Our Story

Welcome to Purely Animal. Having over 25 years experience in the pet vet market we know a thing or two about pet products. With this in mind we choose to offer products that we truly believe in. Products that have been shown to offer excellent results for all our furry friends!  Although we do not stock as many products as other sites we only offer products that we know have been tried and tested. 

If you're looking for high quality nutritional animal products that are easy to administer with either high palatability or simple liquid formats then you have come to the right place! Here at PAP you will find a range of products we believe in, products that have been tested and proven to be efficacious. We are happy to match any online site, even Amazon, in order to provide you with really competitive prices. You even have the option of making us an offer!!!

Delivering Next Day 

We offer next day delivery on all our products through our courier.  

We Take Sustainability Seriously

We take every opportunity to reduce the energy we use and will proactively look to use renewable packaging where possible. 

Scientifically scourced Products

The majority of our products are based on sound scientific evidence often with testimonials and studies. 

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